Searching the question, “who is the CEO of Apple,” yields this Knowledge panel or instant answer box, based on information from Google’s Knowledge Graph. In an attempt to directly answer search questions, Google launched the Knowledge Graph, originally based completely on human-curated information from databases like Freebase and Wikidata. Over the past few years, Google’s search landscape has continued to evolve to provide searchers with quick, valuable answers to their search queries. Now that we covered what Position Zero is and what a P0 search result looks like, let’s take a look at a short history of the P0 result. If I search, “how do I get a passport,” the Position Zero result, located immediately after the paid ads, looks like this: The Position Zero result presents searchers with a direct answer to the query, with a step-by-step list of how to obtain a passport and a link to the USPS website to learn more. To better answer, “what is position zero,” let’s look at a P0 result. In this post, we’ll use those terms interchangeably to refer to the coveted search result spot. Position Zero goes by several names, including: Position Zero (P0) refers to the first Google search result that appears above organic SEO listings.Īlso known as a featured snippet, P0 aims to directly answer searchers’ questions, without needing to click the search result link. For a quick answer to why your site doesn’t rank for P0, enter your URL here! Keep reading or contact us to start ranking in Position Zero! What is position zero (P0)? In this post, we’ll explore the ins and outs of the golden SERP spot to uncover what Position Zero means for your business. But what is Position Zero on Google, and why does it matter for your SEO strategy? If you’ve ever used search engine optimization (SEO) to boost your rankings in search results, you understand the importance of earning P0 rankings. Ahh, the Position Zero (P0) search result, coveted by SEOs everywhere.
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